For goodness sakes! CPPOND must certainly be talking about the HOBBY of raising beautiful koi. 
It is certainly appropriate to grow the hobby! The Kodama family has a saying in Japanese, at least in my translation, that serves as a motto .
"Sharing beautiful koi with the world."
I am using the word
"motto" in this context listed below. So please don't
take it out of context and put it into a marketing spin!
2. a sentence, phrase, or word expressing the spirit or purpose of a person
CPPOND, share your passion with others and in doing so, spread the culture of koi to your family and friends. Make a personal card with your name and contact information with koi on it and give it to everyone you meet that shows interest in the hobby
of raising koi.
Give the gift of Nishikigoi when ever and HOWEVER possible! Greeting cards, jewelry, apparel, artwork and on birthday cakes! Yeah birthday cakes, HOWEVER possible! Share your love for koi with your children. Share your hobby with your family and let your wife & kids, Mom or Dad pick out a koi for your pond,
EVEN IF IT'S NOT TEXTBOOK and in doing so you will grow the hobby of
raising koi. It will give them pride of ownership!
Be creative, have fun with it and the hobby will grow. Passion is contagious.
Respectfully,
The Pond Digger