I do not like the wait because I enjoy each issue so much. I'd much rather wait, however, than get a magazine filled with regurgitated content, superficial "color" stories and infomercials.
It is the original and thorough content that makes K-B stand out.
To get advertising, the advertiser needs a business reason to place the ad. If he thinks his customer base will see the ad in a mag where advertising is already placed, then why also place an ad in K-B? Well, if the advertiser is aiming for the higher level koikeeper, rather than the general watergardener with a few koi, K-B is where they will be found. Second, marketing experts agree that repetition is the key to getting through to the consumer. And, I for one will commit that I'll buy some of the koi food advertised in the next new ad in K-B. .... subscriber support helps!
