Hi Guys
I am responsible for subscriptions to 19 publications in Australia. Everyone seems to think that it is really easy to manage, but its a little more complicated.
Brian, my most sucessful renewal method is where the customer has authorised an ongoing debit of the credit card every 6 months. Thus the subscription is automatically renewed every six months and the customer never misses an issue. No need for them to wait to respond to a renewal notice.
Good luck with the subscriptions.
Bradley Bradley
www.ksakoi.com www.koi.allday.at