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Nishikigoi is a modern term developed in the 1960's to better describe/market the improvements in colored carp (Irogoi) made in the Niigata area of Japan.
Koi is the westernized shortcut version of Nishiki-goi which started to be used in early seventies. Travel in Japan outside of koi producing areas and ask about koi and no body knows what you ate talking about. Say Nishikigoi and most people know.
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