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I think you will have two generations to think about and which one you want ao accomadate more or both. The older generation is used to and enjoys a printed mag on the toilet etc aor with a warm cup of coffee. The printed mag will always give yo mroe legitimacy and a snese of proessionalism, dedication, and integrity.
That being said the reality is the younger generation could care less about paper pritned stuff. For them it just takes up space and time and costs unescessary moeny they woudl rather spend on other things. They use the internet to find out about everything, from breaking news to new products to entertainment. At some point going online will become crucial to your survival. As the younger generation grows older, and technology advances, it will become more and more mandatory to accomodate a low cost online version. You will also gain a large audeince by being among the firs tint he koi industry to offer that option. Bluntly, it will put your site and chat forum over the top, especially if you do it first. The quality of the articles is imperative, and you have that.
The other thing it creates is the oppurtunity to compare different mags and info resources word for word to see who is really producing reliable and quality stuff. That willw ork in your advantage tremendously. laot of what is out there is so shallow, and lightly and misleadingly touches on so many issues, having that info in that format will put you on top. Experienced folks and breeders can see thru the haze and the hazemakers. This will enable the general public to be able to do the same thing, setting them free from the egocentric control of certain individuals. So online info will benefit you alot imho.
The other demographic it will enable you to reach is the budget stretched retired community who actually has time to spend and enjoy reading it and caring for a pond. There is a huge dmeogaphic of retired and semiretired folks who simply cannot afford pricey items, they have their home, their basics, and want to enjoy a hobby. Making it affordable to them would be doing a tremendous service and win you alot of community points imho. Ease their suffering and increase their enjoyment of the good life.
The other thing you need to start is taking money orders dude!!! The 'cant or won't give my digits' out on the net demographic is quite large, although getting smaller, it is still significant in size worldwide. The amount of fraud out there is going down with technology, and with the changes coming will be even more dramatically reduced, but folks are still timid and concerned. Just to give you an example, my mom made her first online purchase this Xmas, when my Dad found out he flipped scared someone would steal from their accounts. She would never have risked that reaction for a magazine, but for Xmas for her grandkids she was willing.
As well there are advances in technology coming which an online mag could take advantage of to increase it's number of subscribers and readers dramatically. If you want to know more about those advances just email or pm me Brian, I think you should know so you can get in position to benefit. I want to see you successful and to see you continue to set an example to this community and to your daughter, so let me know anything I can do to help out. Have you noticed the television sets changed this year??? You need to know what is getting ready to happen Brian.
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