| Childers, Childers, he's our man . . .
Congratulations, Steve! You da man for the job. Oh, and Good Luck -- 'cause you're gonna need it.
Watergardeners (et al.) outnumber people with dedicated koi ponds (like us) by what: A thousand to one? Totally different approaches, likes and dislikes. And they're the ones who buy KoiUSA. Most of us quit buying it long ago, all the while decrying it's decline.
Since sales drive advertising revenues, and advertisers target buyers, changing the focus of the mag can and will change those dynamics.
If "We" win, "They" will lose -- and I don't think "We" can sustain (much less improve) total circulation. An unfortunate conundrum, to be sure.
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Don
Member: AKCA, ZNA, KoiUSA, IKONA, Koi-Unit.
CHKPA
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