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Old 07-05-2006   #2 (permalink)
RayJordan
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Join Date: Dec 2003
Location: San Antonio, Texas
Posts: 799
Heisei Nishiki and Yamato Nishiki

Heisei Nishiki is a new name for a Doitsu Yamato Nishiki. As you probuly know in Japan the calendar starts over whenever a new Emperior is crowned and this ushers in a new era. Since the beginning of the last century a new type of koi has been named for every emperior. Here they are:

Tashio Sanke (Tashio era)
Showa Sanke (Showa era)
Heisei Nishiki (Heisei era)

Quite a effective sales gimmick to get to name something after a emperior. In case you have not noticed the Japanese are super at marketing. (No disrespect intented) I admire great marketing. Just need to understand the difference between a sales story and facts.
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