Ok Mike, here's a potentially non-politically correct analogy. I'll use the automotive industry because that's where I grew up for over 25 years. You said "ADI has thousands of ponds in the ground."
My appologies in advance to all of you who like American cars. Actually there are a few I like but not many.
GM has more automobiles in the US than any other manufacturer. Does that make them the best.
Of course not.
American automakers are barely within 10 years of the "state of the art" when it comes to quality and current technology. If you want real current "state of the art" you really should buy a Honda. Based on your statement, the larger sales of 10 year old technology is as good as the state of the art technology from smaller companies that are actually doing something with integrity. GM sells and markets based on guilt and romance but never on being the state of the art.
ADI and their equivelant is where the KOI KICHI were 10 to 15 years or more ago. To say their marketing hype makes them a real and credible choice of the informed is not accurate.
We're not talking about a philosophy of pond construction techniques here but time tested and proven concepts that work in the direction of "WHAT THE NEEDS OF THE FISH ARE".
"Fish first, all other considerations second". That's a philosophy.