Dear Akai-san
Allow me to relate to you my personal experience which may not be true to other hobbyists.
My pond size is 20 tons and my filter used to be 30% (in terms of surface area) and I used to do 5% water change daily. It may be the way I maintained my filter but my water quality was plagued with recurrent problems with ulcers, fin-rot and the like. I enlarged my filter to 50%. Water quality improved but still had intermittent (less frequent though) problems with fin rot (only ventral fins). (Incidentally I am a very, very heavy feeder...9x/day 2 hrly). Made several changes again eg increased water change to 10%, increase filter size to 80%, daily siphoning of settlement chambers, increased aeration to now 360W) and hey presto NEVER had such problems for years now. Obvioulsly the many changes did the trick and not just the 10% water change but to me it make sense to have as much change as the kois allow for their optimum well-being for freshness (like us getting fresh air) and their dilution of whatever toxic byproducts there may be. Some hobbyists have other means eg potassium permanganate bombing but that is a different topic altogether.
So back to the 64 million dollar question as to the optimum amount of water change. I have asked many breeders and the general consensus is 10% at the very least.
Then there is a question of cost. (I will "shoot" whoever says this hobby is cheap LOL). Water thankfull is cheaper in Malaysia but is going northwards. You have a point there in that the cost must be considered. Some of my friends here in Malaysia have resorted to getting underground water which itself has their inherrent problems eg high iron content, pH etc. Digging a well comes to about RM35K...about US$9k and the cost of water treatment prior to usage has to be factored in.
I think it boils down to which level one wants to be involved in this hobby. At the lowest end it really doesn't matter how much water change one does. On the other hand if one wants to have good fish (hence expensive) to take part in shows then, to me, it matters much. I would advice you to visit as many ponds as possible and find out what other hobbyists are doing in this aspect and see for yourself their fish skin quality. I have done this and I have seen kois with the best skin quality given the hot weather here in Malaysia from ponds with good and well managed filters AND 10% water change. I must say that this is only my opinion and not to belittle those who manage their pond otherwise. If I have offended anyone please accept my sincere apologies.
One last passing remark. It is good practice to do this water change gradually. I do mine over 12-24 hours.
Cheers and have a great weekend.
PS I am one of those rare breeds with the filter bigger than the pond; my filter is now 150%. In preparation for a bigger main pond perhaps?