
Thanks for the reply Bill.
Yes, we are cutting into ADI's market like no other company ever has. More and more of their top contractors and dealers are switching to Russell Watergardens every day.
All of us here at Russell Watergardens advise that any type of rock and gravel pond is not the "optimum" method for keeping koi - but koi can be kept in other types of ponds provided the owner is aware of the limitations and hazards. This is why our store concept featuring mutiple types of ponds - each with equipment lists and maintenance guidlines is so helpful.
For example, a Hybrid pond is a viable alternative to a standard rock & gravel pond for the keeping of koi. But a Hybid pond is not marketed, sold, or built as "optimum" for koi because the rocks may pose a danger to koi, gravel (if not kept clean) can become harmful to the koi with decaying organic matter and/or parasite/protozoa propagation, and aquatic plants can introduce parasites.
A small and/or shallow water garden isn't suitable for koi keeping unless a person enjoys feeding koi to the herons and raccoons.
The idea is to not only "tell" consumers the differences in pond types, but to "show" them the differences.
Optimum koi living conditions = no rock and gravel
Acceptable koi living conditions = rock and gravel with backflushable filtration systems, size/volume and depth requirements, specific maintenance requirements, and known limitations and hazards. (I know, this isn't acceptable to KB'ers - but this is acceptable to the majority of the public though)
Koi can, and do live in a wide variety of pond styles, but with some understanding of what is considered "optimum", and what is considered "less-than-optimum" and the advantages/disadvantages of each.
We can't stop the onslaught of Aquascape/Savio type mass-marketing-to-every-lawn-mowing-contractor out there. But we can go straight to the public and offer them a viable alternative that is a drastic improvement. What Russell Watergardens has done is improve the filtration systems, the pond's depth, the maintenance methods and schedule, and most important - providing the pond owner with factual information about the pond and filtration system's limitations - is improving the industry inch by inch as never done before.
Bill, you are 100% correct in what is considered "optimum" for koi raising/keeping. Rock & Gravel ponds are NOT
always sold simply by slick marketing though. Some people simply prefer the look. They like the style of pond, they like to see fish of all types (including koi) swimming around in them. The fish are just part of the over-all "look" of the pond.
So yes, we need to battle the mass-marketing Aquascape/Savio types by educating the consumers about their limitations with regards to fish health. But a hard fact to believe is that rock & gravel ponds are not 100% the result of slick marketing. Some people simply prefer them for cosmetic reasons. So instead of trying to get rid of all rock & gravel ponds - we can all work together to make real change out there. The rock & gravel pond industry isn't going away - so lets simply improve it with better filtation systems, deeper pond designs, specific SSA requirements with fish loading, specific maintenance requirements - and information describing limitations and hazards. I can't do it alone. I need your help.
Working together and sharing ideas will go far at making change.
Sincerely,
John Russell
CEO Russell Watergardens