Lets face it. There is some truth to all of whats been posted thus far.
Many top tier Koi Keepers don't show. Bad experiences in past shows due to transportation problems, health and injury issues with expensive fish, petty politics... It is also inevitable that some simply aren't interested in showing at all and chose to simply maintain a beautiful pond full of show quality fish that will never be seen except by themselves and their friends. All these things can come into play and to each his own. But that doesn't change the fact that there are also many at the top who do show, do work behind the scenes at shows, and also those at the bottom who work at them as well.
Those of us with thin wallets can still be Kichi enough to care, even if our collections are less than top tier. This year at OKC there were several people working at the show who didn't show, including ourselves. We have only 3 fish from top quality Japanese brood stock, and 2 of them were gifts. (The one we actually paid for is the poorest of the 3

) The rest are humble pond grade Koi, half of which were born in our pond. Not exactly the stuff "top tier" is made of, but we are still willing and able to be part of a club, help with shows, learn from the best, and emulate them in every way our finances will allow. One of the things that has made this possible for us is the fact that we have been welcomed and accepted with open arms by other members whose collections and experience far exceed our wildest dreams. We are not treated as "less than" members, and enjoy the new friendships we are developing as much as we do the Koi.
Next year we do plan to show a few if they are ready, but we have no illusions of GC contention. Simply the desire to participate in a bigger way and learn from the experience so we can continue polishing our skill AND our collection.
Can Koi shows be better marketed to the general public? Sure they can. There will always be a limited number of people even remotely interested, and most of them will be water gardeners... but that is where and how many among us began.