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All things being equal I'd much rather pay $1/lb than $10, but all things are rarely equal.
When I make Koi food decisions it begins and ends with the ingredients, and price determines the winner among "true" equals. If the ingredients don't pass muster, they never get on the list of contenders.
It is amazing how much of a difference there can be from one brand to the next, so for me value matters. If I can get 35-40% protein, with a healthy ingredient list, proper amino acid profile, etc... for a good price I don't really care whose name is on the bag. I do care about how well my fish accept it and how it effects their health, growth, and color
Before I knew any better I fed Catfish Chow. I didn't know Koi can't digest Corn or that it would yellow their shiroji. After a while I DID notice that the bottom of the pond and the filters were full of itty bitty cornmeal mush turds and my Koi didn't grow very well. It was dirt cheap, but the results were an overloaded biofilter, a mess to clean up, and poor performance. The low price did not add up to "Value".
Value in Koi food is kind of like Ray Jordans "Koi Value" equation. Do you pay $10 per fish to enjoy for 1 year before they go to pot and lose their beauty, or do you buy more expensive Koi that give you greater pleasure for many years?
The same is true for feed in my book. Food that improves health, growth, and vitality for the long haul has more value than a dollar saved but zero return on your investment beyond keeping them alive.
Looking at any ingredient list with scrutiny has a purpose. Lists that include details as to the grain type, veggie type, animal protein type, etc... are meaningful. An ingredient list that uses generic terms like "animal protein", "animal fats", "cereal grains", "meat byproducts" are too generic to give you an accurate picture. Those generic terms usually mean that whatever is cheapest at any given moment is used to manufacture the feed that day. Cheapest doesn't mean it is good or bad, only that it is cheap and available.
I mentioned earlier that I'm using Mazuri Platinum Wheat nuggets as we move toward winter.
I chose it because it is available locally, has a good ingredient list, and a healthy amino acid profile, and it is not expensive. Mazuri also makes other Koi food with a higher protein content, but I won't use them. Why??? Because the higher protein comes from Corn instead of wheat. Protein that my fish can't utilize has no value, so the higher protein content on paper does not add up to higher digestible protein for my Koi. They get more value from 32% wheat base feed than from 38% corn base feed, and I spend less time cleaning cornmeal mush from my filter chambers..
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Larry Iles
Oklahoma
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