To follow-up on Mike's "how to do it" post (which is well taken), I guess I was starting to go there with the more clubs, less politics point.
Discussion boards (at all levels) undoubtedly have a place, but in my personal experience they have been just an adjunct to what I have learned directly from vastly more experienced members of our local club.
Firstly, I don't think the boards attract too many people to the hobby, they hopefully provide education and keep newcomers hooked. For me it was seeing large good quality koi for the first time that got me interested. You can't get that experience from websites or photos. Once I was enthused, however, it was other people who were prepared to teach and demonstrate that kept me interested and accelerated my learning and the associated enjoyment. The clubs seem to be key (with the understanding that geography means that for many the internet may still be the primary vehicle for interacting with other enthusiasts) and the clubs, in turn, need the more experienced folks to "give back". Not everyone may be a great teacher, but hopefully most can show enthusiasm and give encouragement. Politics seems to often get in the way of this.
As for how to generate grass roots interest in the first place....... marketing!
If we really want to grow the hobby significantly (and we should be careful what we wish for) we should think big. Not just local promotional events at garden centers etc., but find a way to get a koi story on CNN; get some koi ponds as backdrops in the movies; generate positive magazine and newspaper articles; get schoolkids interested. We need lots of good "koi
PR". It's not easy by any means, but as with many things it's a numbers game. Visibility drives interest, which wins new hobbyists, which creates more enthusiasts. How do we get more people in contact with koi in the first place?
For all that there's "conflict" between watergardens and koi ponds I think that there's a strong link between koi ponds and landscaping. I don't know too many members in our club that have nice ponds and awful landscaping. How can we work that to our advantage? Why not a koi pond article in the gardening/landscaping magazine with the largest circulation? Why not a koi pond build on This Old House or Home Makeover?
At the end of the day I can't disagree with JNorth's one at a time mantra, but you have to hook 'em first and then have enough experienced people to provide the "one at a time" encouragement. Takes time.
Just a somewhat disconnected rant I'm afraid. Not rocket science but in summary:
Make the koi hobby more visible (stock the ocean). Find a way for more people to see high quality koi first hand (hook 'em) Nurture and educate via clubs (reel 'em in). Give back to the hobby (can't think of a stupid fishing analogy).
Finally, playing devil's advocate: do we really want to go there? How much growth is enough? I don't think the hobby is dying by any means (although KHV is a significant risk factor that could put it in decline). Do we need to grow faster to sustain high end breeders? What's wrong with the growth rate we have? If we look at it in terms of "markets" it's the breeders and dealers that need to sustain and encourage growth if their market is not growing fast enough.
Does anyone actually have any data on growth rates?
Roger